The science your health brand needs to win at retail — and stay ahead of the FTC
Executive-level scientific strategy, clinical validation, and claims substantiation for skincare, supplement, and functional wellness brands.
Claims you can stand behind
For brands making clinical, efficacy, or health benefit claims — we review your language against FTC and FDA standards and deliver substantiation packages that protect you at shelf, in the boardroom, and in a regulatory file.
Experts in your corner
Not a marketing consultant. Not a cosmetic chemist. A pharmaceutical executive with 12 years of FDA interaction, evidence generation, and clinical strategy experience — applied to your brand.
Science that speaks to buyers
Sephora, Ulta, Whole Foods, and Credo expect rigor. We translate your formulation science into the evidence dossiers and documentation that retail buyers and compliance teams actually want to see.
Built for brands at the intersection of science and consumer health
Coragem works with indie and mid-size brands across skincare, supplements, and functional wellness — brands that have strong formulations and ambitious retail goals, but need clinical credibility to match.
Menopause & women's health supplement brands
Peptide & clinical skincare brands
Longevity & anti-aging supplement brands
GLP-1 support & weight management brands
K-beauty brands entering U.S. retail
Cognitive health & nootropic brands
Gut health & functional wellness brands
Funded brands preparing for retail expansion or investor due diligence
Regulatory landscape is shifting Is your brand ready?
FTC enforcement is accelerating
The FTC's 2022 Health Products Compliance Guidance tightened standards for all health-related claims — supplements, skincare, and functional foods. Enforcement actions in the menopause, weight loss, and cognitive health categories are increasing. Brands making "clinically proven," "hormone balance," or "scientifically tested" claims without proper substantiation are directly in the crosshairs.
Retailers are demanding documentation
Sephora, Ulta, Whole Foods, Credo, and Target wellness programs all require ongoing compliance documentation from brand partners. Failing a buyer compliance review can mean losing a planogram slot or being pulled from shelf entirely. Scientific infrastructure is no longer optional — it's table stakes.
The standard is clear — and high
Competent and reliable scientific evidence — defined by the FTC as randomized, controlled human clinical trials in most cases — is required for health benefit claims. Ingredient-level studies, open-label trials, consumer surveys, and "doctor-formulated" language do not meet this standard for product-level claims.
Three ways Coragem supports your brand
A comprehensive scientific review of your product's claims and ingredient evidence — risk-scored against FTC and FDA standards with recommended language rewrites. Delivered in 10 business days.
Ongoing monthly scientific oversight — claims review, ingredient dossiers, regulatory monitoring, and named clinical advisor status for your brand.
Design and support execution of consumer perception studies or IRB-exempt observational trials that generate genuine "clinically tested" claims for your brand.